
One Car Shopper, One Customer Story
Why the next great dealership CRM will act more like a connected operating system than a contact database. A shopper starts on your website during lunch, values their trade that
Insights, stories and tips designed to inspire, form and engage our community.

Why the next great dealership CRM will act more like a connected operating system than a contact database. A shopper starts on your website during lunch, values their trade that

Case at a Glance: Vehicle: 2021 Chevrolet Silverado Activation: Harris County Sheriff’s Office Houston Texas Recovery: Harris County Sheriff’s Office Houston Texas Dealership: Mac Haik Chevrolet Houston Texas Harris County,

How to build CRM-driven content that wins more qualified shoppers. A shopper lands on your site at 9:15 p.m. They are not typing “used SUV near me” and calling it

Case at a Glance: Vehicle: 2021 BMW X4 Activation: Little Ferry, NJ Police Recovery: New Jersey State Police Auto Theft Task Force Dealership: Adams Auto Group Newark, NJ — A

A shopper submits a lead on your website at 8:12. BDC responds, sales pencils the deal, F&I gets the buyer in the box, and the customer drives off happy. Then

Case at a Glance: Vehicle: 2006 Ford Mustang Activation: Seattle PoliceDepartment, Seattle, Washington Recovery: Seattle PoliceDepartment, Seattle, Washington Dealership: Chevrolet of Everett Seattle, WA — A Ford Mustang stolen twice

At one time, electronic titling sounded like a nice upgrade for the business office. Not anymore. When a deal bogs down after delivery, the pain does not stay in the

Case at a Glance: Vehicle: 2024 Lamborghini Urus Activation: Wayland Massachusetts Police Recovery: New York City Police Department 33 Precinct Dealership: Manhattan, NY — A 2024 Lamborghini Urus valued at

New conversational AI lead response and AI‑powered lead scoring help dealers respond faster, work smarter, and grow more profitably By: Earl Brown, Solera LAS VEGAS – Solera, a global leader

How dealers can leverage multifaceted platforms to stay customer-focused and future-ready across sales, service, marketing, F&I, operations, and the lot. By: Earl Brown, Solera What does “platform partner” actually mean