Effective dealership marketing is about delivering the right message at the right time. This marketing platform centralizes campaign planning, creative execution, and performance tracking in one easy-to-use system. Built for automotive retail, it enables quick, omnichannel campaigns across email, direct mail, social media, digital ads, and print. Dealers can access thousands of OEM-compliant assets and launch campaigns in minutes—whether it’s a service special, re-engaging lapsed customers, or a trade-in event. Every campaign is powered by real-time data and behavioral targeting.
Automation takes the manual work out of outreach. Campaigns trigger automatically based on customer behavior, service history, vehicle milestones, or browsing activity, ensuring timely, relevant messaging without adding to your team’s workload. Integrated reporting tracks appointment rates, open rates, and ROI across all campaigns, giving clear visibility into what’s working.
What sets this platform apart is precision. With VIN-level targeting, geofencing, defector identification, and website retargeting tools, you don’t just reach more customers—you reach the right customers with messages tailored to their needs. From a single rooftop to a multi-location group, the platform scales with your business while keeping your brand consistent, offers relevant, and customer relationships strong.
Dealerships face growing complexity in reaching, converting, and retaining customers. Consumers are scattered across channels and expect hyper-personalized communication, yet many stores rely on outdated, siloed systems that make timely, relevant outreach nearly impossible. Disjointed vendors and data lead to inconsistent messaging and duplicated efforts—sales might run a campaign unknown to service, or social ads might not align with email communications. This confuses customers and wastes marketing budget.
Additionally, dealerships often can’t react quickly to customer behavior. A shopper who browses your service page but doesn’t book, or a past buyer who hasn’t returned in 12 months, might slip away because there’s no tool to track and act on those signals. Manual campaign creation further delays response—by the time a mailer is built and sent, the opportunity may have passed. Without real-time reporting, marketing becomes guesswork.
What’s needed is a flexible, automated platform that unifies channels, integrates data, and makes personalization scalable, yet remains simple for your team to use. That’s exactly what this marketing solution provides.
Omnichannel Deployment
Create and launch integrated campaigns across email, direct mail, display, Facebook, and Instagram from one system.
Real-Time Behavioral Targeting
Trigger messages based on service history, ownership stage, equity position, vehicle alerts, or browsing behavior.
Automated Campaign Triggers
Run campaigns on autopilot with smart triggers (e.g. overdue for service, trade-in equity, lost customer reactivation).
Creative Templates & Asset Library
Access thousands of customizable, brand-compliant assets for sales, service, seasonal, and conquest campaigns.
StealthID Web Retargeting
Identify anonymous website visitors and retarget them with relevant ads on social and display channels based on their browsing activity.
Integrated Reporting & ROI Dashboards
Tie campaign results back to revenue, service appointments, and leads, providing clarity on what’s driving performance.
VIN-Level Personalization
Tailor messages down to specific vehicle make/model, mileage, and prior service history.
Scalability Across Rooftops
Manage marketing for one or multiple stores with localized offers and unified brand control, all without duplicating effort.
On Demand: Quickly launch targeted multi-channel campaigns with built-in creative assets and automated workflows.
Retargeting: Win back high-intent website shoppers who leave without converting through personalized display ads.
Service Journey: Keep service customers engaged with communications tailored to their ownership lifecycle.
Our comprehensive product and service line, encompassing CRM and DMS platforms and tools for managing operations, service centers, websites, marketing, titling, and inventory, includes the brands of RedCap, LoJack, DealerSocket, AutoPoint, Auto/Mate, Titling, and GoldStar.
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