Marketing

Smarter Marketing. Stronger Retention. Seamless Execution.

Contents
Overview

Overview:

Effective dealership marketing is about delivering the right message at the right time. This marketing platform centralizes campaign planning, creative execution, and performance tracking in one easy-to-use system. Built for automotive retail, it enables quick, omnichannel campaigns across email, direct mail, social media, digital ads, and print. Dealers can access thousands of OEM-compliant assets and launch campaigns in minutes—whether it’s a service special, re-engaging lapsed customers, or a trade-in event. Every campaign is powered by real-time data and behavioral targeting.

Automation takes the manual work out of outreach. Campaigns trigger automatically based on customer behavior, service history, vehicle milestones, or browsing activity, ensuring timely, relevant messaging without adding to your team’s workload. Integrated reporting tracks appointment rates, open rates, and ROI across all campaigns, giving clear visibility into what’s working.

What sets this platform apart is precision. With VIN-level targeting, geofencing, defector identification, and website retargeting tools, you don’t just reach more customers—you reach the right customers with messages tailored to their needs. From a single rooftop to a multi-location group, the platform scales with your business while keeping your brand consistent, offers relevant, and customer relationships strong.

Industry Challenges

Industry Challenges:

Dealerships face growing complexity in reaching, converting, and retaining customers. Consumers are scattered across channels and expect hyper-personalized communication, yet many stores rely on outdated, siloed systems that make timely, relevant outreach nearly impossible. Disjointed vendors and data lead to inconsistent messaging and duplicated efforts—sales might run a campaign unknown to service, or social ads might not align with email communications. This confuses customers and wastes marketing budget.

Additionally, dealerships often can’t react quickly to customer behavior. A shopper who browses your service page but doesn’t book, or a past buyer who hasn’t returned in 12 months, might slip away because there’s no tool to track and act on those signals. Manual campaign creation further delays response—by the time a mailer is built and sent, the opportunity may have passed. Without real-time reporting, marketing becomes guesswork.

What’s needed is a flexible, automated platform that unifies channels, integrates data, and makes personalization scalable, yet remains simple for your team to use. That’s exactly what this marketing solution provides.

Capabilities

Capabilities:

Omnichannel Deployment

Create and launch integrated campaigns across email, direct mail, display, Facebook, and Instagram from one system.

Real-Time Behavioral Targeting

Trigger messages based on service history, ownership stage, equity position, vehicle alerts, or browsing behavior.

Automated Campaign Triggers

Run campaigns on autopilot with smart triggers (e.g. overdue for service, trade-in equity, lost customer reactivation).

Creative Templates & Asset Library

Access thousands of customizable, brand-compliant assets for sales, service, seasonal, and conquest campaigns.

StealthID Web Retargeting

Identify anonymous website visitors and retarget them with relevant ads on social and display channels based on their browsing activity.

Integrated Reporting & ROI Dashboards

Tie campaign results back to revenue, service appointments, and leads, providing clarity on what’s driving performance.

VIN-Level Personalization

Tailor messages down to specific vehicle make/model, mileage, and prior service history.

Scalability Across Rooftops

Manage marketing for one or multiple stores with localized offers and unified brand control, all without duplicating effort.

Benefits

Benefits:

  • Launch campaigns faster with turnkey creative assets and automation.
  • Deliver coordinated outreach across every major marketing channel.
  • Target customers by service milestones, equity position, or defection risk.
  • Re-engage website visitors with personalized retargeting campaigns.
  • Boost service traffic with timely, relevant promotions.
  • Gain real-time ROI visibility with attribution and match-back tools.
  • Reduce manual marketing tasks for your team through automation.
  • Ensure OEM co-op compliance and brand consistency with built-in templates.
  • Scale marketing across multiple rooftops without duplicating effort.
  • Unify communications to provide a better customer experience and higher retention.
Related Products

Related Products

On Demand: Quickly launch targeted multi-channel campaigns with built-in creative assets and automated workflows.

Retargeting: Win back high-intent website shoppers who leave without converting through personalized display ads.

Service Journey: Keep service customers engaged with communications tailored to their ownership lifecycle.

Contact