A True, End-To-End Dealership Operating System
Dealerships today don’t have a “technology problem,” they have a connection problem. Most teams are doing the right things; investing in marketing, upgrading websites, adopting CRMs, improving service operations, but those tools often sit in separate silos. The result is friction: duplicated work, inconsistent handoffs, mismatched reporting, and customer experiences that don’t feel seamless from the first click to the next service visit.
The Solera Cloud Platform brings together the core solutions modern dealerships rely on: Marketing, Websites, CRM, Inventory, Service Suite, DMS, LoJack, Titling, and Consulting, under a connected, cloud-first ecosystem designed to reduce fragmentation and help teams move faster.
Instead of stitching together a “Frankenstack” of vendors, the platform approach is simple: connect the workflows that run your dealership so every department can operate with better context, better speed, and better consistency. When the platform is connected, you don’t just improve a single step in the journey, you improve the entire lifecycle: acquire, sell, service, retain, and repeat.
At the foundation is Solera AI Engine, Solera’s AI infrastructure and data layer accelerating the platform. AI Engine is not another standalone tool your team has to learn. It’s designed to connect signals across the platform so Solera can deliver practical, workflow-level improvements that show up inside the tools your teams already use, helping prioritize, automate, and assist across the dealership and retail lifecycle.
This matters because “AI features” by themselves don’t solve dealership complexity. Real progress happens when AI is applied where work happens; and when it’s powered by connected context across departments. With a connected platform, your teams spend less time tracking information down and more time executing: responding faster, communicating more clearly, and serving customers with a consistent experience.
The Solera Cloud Platform is also designed to support a cloud-first delivery model—so improvements can be delivered more continuously, with less disruption. That means your dealership can adapt faster as consumer expectations change, new channels emerge, and operational priorities shift.
Modern dealerships are under pressure from every side: shoppers expect faster responses and personalized experiences, fixed ops teams are balancing throughput and technician capacity, and leadership is trying to grow profitability while keeping operations efficient. Yet many dealers are still operating across a patchwork of systems that don’t share context.
This fragmentation creates day-to-day friction:
Even when dealerships invest in new tools, they often add complexity instead of reducing it. The technology stack grows, but the customer journey remains disconnected. A shopper’s online behavior doesn’t carry cleanly into CRM actions. Service interactions don’t consistently inform retention outreach. Inventory changes don’t always reflect across marketing and web experiences at the speed dealerships need.
Many dealers are also being sold “AI” as bolt-on tools—standalone experiments that can’t meaningfully impact end-to-end workflows because they aren’t powered by connected lifecycle signals. Without a shared view of the customer and consistent workflow orchestration across departments, AI becomes another disconnected feature instead of an operating advantage.
What dealerships want and need is a truly connected ecosystem; a cloud platform approach that unifies the workflows that drive performance, and an AI infrastructure layer that helps those workflows improve faster over time. The goal is not to add more technology – it’s to reduce friction, increase consistency, and accelerate execution across the entire dealership lifecycle.
The Solera Cloud Platform is designed to connect the workflows dealerships rely on, supported by Engine AI as the infrastructure layer that helps the platform improve faster and work together better.
Connected platform foundation
Unify core dealership workflows under a cloud-first platform approach—reducing fragmentation and simplifying execution across departments.
AI Engine infrastructure data layer
Enable connected intelligence across the platform. AI Engine is designed to connect signals across solutions so AI can be applied at the workflow level—not as a standalone bolt-on widget.
Shared customer lifecycle view
Support a more consistent experience by aligning teams around connected lifecycle context across sales, service, finance, marketing, and operations.
Workflow-level intelligence
Prioritize, automate, and assist inside connected workflows—helping teams move faster without adding more tools or complexity.
Cloud-first delivery and continuous improvement
Support faster iteration and improvement cycles so the platform can evolve with dealer needs and customer expectations.
DMS
Operational backbone support designed to help unify core dealership processes and reduce day-to-day friction across departments.
CRM
A command center for customer engagement and follow-up—designed to support faster response, better prioritization, and lifecycle consistency.
Service Suite
Operational workflows that help fixed ops run smoother—from scheduling and intake through approvals, communication, and payment.
Inventory
Tools to manage and merchandise inventory with greater speed and clarity—supporting decisions that connect to marketing, web, and sales execution.
Marketing
Plan, launch, and measure campaigns with smarter coordination across channels—built to support demand generation and retention outcomes.
Websites
A performance-focused digital storefront designed to convert traffic into leads and appointments, with experiences aligned to inventory and customer intent.
Titling
Streamlined, accuracy-focused processes to help reduce delays and improve throughput in title and registration workflows.
LoJack
Connected vehicle and customer value programs designed to support protection, visibility, and long-term ownership engagement.
Consulting
Expert support to help dealers align strategy, process, and platform adoption—turning connected technology into real operational change.
AI Engine – AI infrastructure and data layer accelerating connected workflows across the platform.
Marketing – Campaign execution and retention support aligned to lifecycle context.
Websites – Conversion-focused digital storefront experiences connected to inventory and shopper intent.
CRM – Centralize customer engagement and follow-up for better consistency and performance.
Inventory – Improve inventory management and merchandising speed and clarity.
Service Suite – Streamline fixed ops workflows from scheduling to payment.
DMS – Support connected dealership operations through core process alignment.
Titling – Help reduce friction and delays in title and registration workflows.
LoJack – Connected programs supporting vehicle protection and ownership value.
Consulting – Expert enablement to drive adoption, alignment, and operational improvement.
