In today’s competitive automotive landscape, a great dealership alone isn’t enough—you need to attract, engage, and convert the right shoppers at the right time. Solera’s Customer Acquisition solutions help you do exactly that. These tools span digital advertising, social media, paid search, identity resolution, CRM, and website optimization to find in-market buyers and smoothly move them from browsing to booking. They maximize ROI and reduce friction, so your team can focus on selling, not data entry.
With data-driven targeting, real-time shopper analytics, and automated campaign tools, Solera helps you cut through the noise to connect with shoppers who are actively considering a purchase. Whether through first-party retargeting, lookalike audiences, or geofenced conquest campaigns, every outreach is powered by real insights and delivers measurable outcomes.
Our platforms integrate seamlessly with your CRM, inventory, and marketing systems to provide a full view of the shopper’s journey. You’ll see who clicked, who engaged, and who booked—all in one place. And because Solera’s acquisition tools work hand-in-hand with lifecycle marketing, service communications, and dealer websites, they not only help you win new business but also build loyalty from the very first impression.