In a market where vehicle pricing can change daily, you need more than instincts, you need intelligence. Inventory Pricing is a dynamic platform that helps dealerships price vehicles accurately, competitively, and profitably, using realtime market data, inventory insights, and automated rules.
Whether you’re managing used cars, new units, certified inventory, or wholesale vehicles, this solution gives you the visibility and control to optimize pricing based on local demand, vehicle condition, days on lot, and your dealership’s sales objectives.
At the core is a powerful pricing engine that compares your inventory to market listings across your PMA (Primary Market Area). It factors in vehicle trim, mileage, options, reconditioning status, and even color and seasonal trends to recommend the most competitive, and profitable, price point. You can set custom rules for markdowns, age-based adjustments, and retail-to-wholesale thresholds to keep pricing aligned with your business goals.
The platform includes dashboards for price performance, gross projections, and market position, so you can see which vehicles are underpriced, overpriced, or aging out. Whether you’re repricing one unit or 100, changes can be made in bulk and pushed directly to your online listings and website in real time.
It also integrates seamlessly with your DMS, appraisal tools, and merchandising systems, ensuring accuracy across all touchpoints and reducing the risk of mismatched or stale pricing.
With Inventory Pricing, you stop guessing and start commanding the market, unit by unit, lot by lot.
Pricing vehicles manually or based on gut feel is no longer sustainable. With fast-moving market dynamics, online competition, and razor-thin margins, dealerships that aren’t pricing with data fall behind, or leave money on the table.
Used vehicles that sit too long due to overpricing hurt your turn rates, increase floorplan costs, and reduce overall profitability. Underpriced units may sell quickly, but at the expense of margin.
Most pricing systems are outdated, disconnected from live market trends, or too slow to respond to changing inventory conditions. And with multi-store groups or large pre-owned volumes, updating prices manually becomes a logistical burden.
Without centralized control and real-time data, dealerships risk inconsistent pricing strategies, lost gross, and missed opportunities to adjust pricing based on reconditioning, incentives, or seasonality.
Inventory Pricing solves these problems by giving you market-aligned, automated tools to price smarter, faster, and with more confidence, so every unit is positioned to move.
Inventory Pricing includes powerful features to streamline, automate, and optimize vehicle pricing:
Market-Based Pricing Engine
Analyze real-time local listings to recommend price points based on demand, competition, and vehicle features.
Rule-Based Pricing Automation
Set automated rules for markdowns based on age, price bands, turn goals, or inventory mix.
DMS & Website Integration
Sync price updates across your inventory feed, online listings, and in-store systems in real time.
Batch Repricing Tools
Apply pricing updates across multiple vehicles with filters by segment, age, location, or condition.
Retail & Wholesale Decision Support
Flag units that should be discounted, wholesaled, or rotated based on market performance.
Gross & Turn Forecasting
View potential gross projections, days to sell, and profitability scenarios before pricing decisions are made.
VIN-Level Customization
Adjust prices individually based on reconditioning status, trim, or vehicle-specific value drivers.
Reporting & Alerts
Monitor pricing accuracy, changes, and performance over time, plus receive alerts for aging or underperforming inventory.
Vehicle Acquisition: Align pricing strategy with sourcing goals and forecasted profit margins.
Repair Solutions: Factor in reconditioning costs and repair data when adjusting used vehicle pricing.
Reporting: Analyze pricing performance, profit per vehicle, and days to turn across inventory segments.
