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Autopoint

Contents
Overview

Overview

AutoPoint is the engine behind the modern dealership experience, integrating marketing, service, and customer communication into one unified, intelligent platform. Built for the entire vehicle ownership lifecycle, AutoPoint helps dealers attract new customers, increase retention, boost revenue per visit, and deliver the kind of personalized, high-touch experience today’s customers expect.

The dealership journey is no longer linear, it’s digital, dynamic, and fragmented. AutoPoint connects the dots, bringing together every major touchpoint: from marketing and lead engagement to service scheduling, check-in, inspections, approvals, payments, and follow-up. Whether you’re managing a multi-store operation or a single rooftop, AutoPoint equips your team with the tools, data, and automation to perform at scale and build long-term customer relationships.

Our platform is modular yet fully integrated. That means you can start with what you need, service marketing, outbound call services, digital advertising, and grow into more advanced tools like virtual BDC support, AI-based vehicle targeting, and lifecycle communications. Every module works together to help you deliver consistent messaging, accurate service recommendations, and proactive engagement across all departments.

Backed by deep automotive expertise and powered by intelligent automation, AutoPoint not only simplifies dealership operations, it elevates them. We don’t just help you work faster. We help you work smarter, with data and workflows that move customers forward and eliminate costly friction along the way.

From “we miss you” emails to personalized vehicle ads, from mobile walkarounds to deferred work recapture, AutoPoint helps dealerships act with precision and engage with confidence, every step of the way.

Core Products

Core Products

  • Marketing Platform: Omnichannel campaign engine that delivers personalized, lifecycle-based outreach across email, direct mail, social, and display.
  • Service Journey: Communicates with customers through every stage of ownership, integrating service history and behavior for timely, targeted messaging.
  • WelcomePoint (Check-In): Mobile-friendly service drive tool for quick check-in, customer verification, recall awareness, and digital walkaround inspections.
  • Digital Inspections: Technician-led MPIs with photo/video documentation that drive upsell transparency and increase RO value.
  • Retargeting & Display Advertising: Recapture website visitors and lost leads with behavior-based ads delivered across their favorite websites and social platforms.
  • MasterCall: Outbound call services powered by trained agents to reengage customers, book appointments, and fill service bays.
  • vBDC: Virtual call center support for overflow, after-hours, and inbound coverage, customized to your store’s process and brand voice.
  • Facebook & Social Advertising: Leverages location, behavior, and service history to place targeted messages in social feeds of likely service customers and defectors.
  • On Demand: Self-serve marketing platform with thousands of pre-approved, customizable assets to build and launch campaigns in minutes.
Benefits

Benefits

  • Manage every stage of the customer lifecycle from one connected platform
  • Automate marketing with personalized, VIN-specific messaging
  • Increase service retention through targeted, behavior-based outreach
  • Improve RO value and upsell success with digital inspections and approvals
  • Recapture lost customers with outbound calling and retargeting campaigns
  • Deliver a faster, smoother service experience from check-in to pick-up
  • Expand call coverage and reduce missed opportunities with vBDC
  • Track performance and ROI in real-time with integrated dashboards
  • Boost marketing effectiveness with co-op compliant creative and audience targeting
  • Enable flexible, scalable growth across rooftops and departments
  • Build loyalty through transparent, relevant, and proactive customer communication
  • Unify disconnected systems and reduce operational silos
  • Engage customers on their terms, whether online, over the phone, or in the drive
  • Turn everyday service interactions into long-term retention strategies
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