Today’s customer expects more than a generic postcard or untimely email, they expect brands to know them. AutoPoint Marketing transforms how your dealership connects with customers by delivering intelligent, automated, and highly personalized marketing across every stage of ownership.
Built specifically for automotive, this full-suite marketing platform combines dealership data, OEM guidelines, and customer behavior to deliver the right message, on the right channel, at the exact right time. Whether you’re targeting a lapsed service customer, activating a loyalty campaign, or announcing seasonal specials, AutoPoint Marketing ensures every communication is relevant, timely, and effective.
Unlike traditional marketing systems that rely on batch-and-blast tactics, AutoPoint’s marketing engine uses VIN-specific data to power outreach. Each campaign is tailored by vehicle age, mileage, service history, equity position, and more, so you’re not just reaching your customer, you’re resonating with them.
You can manage campaigns across email, direct mail, text messaging, social media, and digital display, all from one centralized hub. Pre-built, OEM-compliant creative assets make campaign launches easy, while robust reporting lets you track results down to the RO and revenue level.
Whether you’re a single rooftop or part of a large group, AutoPoint Marketing helps you fill bays, retain customers, and maximize ROI, all while saving your team time and reducing complexity.
AutoPoint Marketing empowers your dealership to execute data-driven marketing strategies that actually deliver results. By automating outreach and tailoring messaging to each customer’s lifecycle, it removes guesswork and manual effort from your campaigns.
You’ll increase appointment volume, improve show rates, and recover lost revenue with reactivation campaigns, deferred work recapture, and high-margin service promos. More importantly, you’ll build trust with messaging that’s consistent, accurate, and customized to your brand and OEM program.
The platform also gives your team access to real-time campaign performance, so you know exactly what’s working and where to optimize. Whether you’re running retention campaigns or conquesting new business, AutoPoint Marketing ensures your voice is heard, and your bays are full.
AutoPoint Marketing includes a full suite of tools and features to help your dealership drive performance through smarter outreach:
VIN-Specific Campaign Targeting
Personalize offers and messages by vehicle age, mileage, model, warranty status, and service history.
Omnichannel Execution
Launch campaigns via email, SMS, direct mail, social media, and display ads, coordinated and consistent across all platforms.
Automated Lifecycle Journeys
Deliver timely communications based on ownership stage, service behavior, and customer activity.
OEM Compliance Engine
Access brand-approved templates, offers, and messaging preloaded and ready to use.
On Demand Portal
Customize and deploy campaigns in minutes using drag-and-drop tools and a library of pre-built assets.
Deferred Work Recapture
Automatically identify and remarket to customers who declined recommended services.
Recall Campaigns
Proactively notify customers of safety recalls with trackable, multi-channel alerts.
Campaign Reporting & ROI Tracking
Measure success by opens, clicks, conversions, ROs generated, and revenue tied directly to each campaign.
Service Journey: Extend your marketing reach with lifecycle-based service communications that increase retention and deferred work capture.
MasterCall: Activate outbound phone campaigns that reinforce your marketing and reengage lapsed customers with a human touch.
WelcomePoint: Convert marketing into action with a connected check-in and inspection experience that builds trust and increases RO value.