AI Engine is Solera’s infrastructure data layer – the intelligence behind the Solera Cloud Platform. Instead of adding another standalone “AI tool” to your tech stack, AI Engine enhances and connects signals across the products you already rely on, so your dealership can run with fewer handoffs, less re-keying, and a more consistent customer experience.
Modern dealerships are expected to move fast: respond instantly to digital leads, personalize outreach across channels, run a high-throughput service lane, and keep every department aligned – all while protecting margin. But many stores are still operating with fragmented data and vendor sprawl. When customer, vehicle, and activity data live in disconnected systems, teams spend their day switching screens, chasing context, and rebuilding the same story of the customer over and over.
AI Engine addresses that problem at the foundation. It provides a shared data layer that helps unify information across the customer lifecycle – sales, service, finance, marketing, and operations – so intelligence can be applied at the workflow level, where work actually happens. That means practical AI capabilities show up inside the Solera experience across connected products, rather than as bolt-ons that require extra training, separate logins, or brittle integrations.
Because AI Engine is built into a cloud-first platform, it also changes the pace of improvement. Dealership needs evolve quickly, and software should too. By compressing build-test-release cycles, AI Engine helps Solera prototype, ship, and refine workflow enhancements faster – so your dealership benefits from continuous, resilient updates instead of waiting through long legacy upgrade cycles.
The end result is simple: a connected dealer ecosystem that helps your people spend less time managing technology and more time serving customers. Whether you’re trying to eliminate vendor chaos, create a single view of every customer, or standardize workflows across rooftops, AI Engine helps turn the Solera Cloud Platform into an operating advantage – one intelligent layer that keeps getting better as your dealership grows.
Dealership technology has expanded dramatically over the past decade, but most stores haven’t gained the simplicity or speed they were promised. Instead, many teams are living with vendor sprawl: too many tools, too many logins, and too many handoffs between departments. Each new “point solution” can create new friction – more training, more interfaces, and more disconnected data.
That fragmentation shows up everywhere. Sales teams can’t see the full context of a customer’s service history or marketing engagement. Service teams don’t have an easy way to connect repair decisions to lifecycle retention. Marketing teams struggle to activate first-party data across channels without manual exports and rework. Leaders spend time reconciling reports across systems rather than making decisions.
The operational cost is real: switching screens slows response times, manual data entry increases errors, and inconsistent processes lead to inconsistent customer experiences. When the stack is stitched together with fragile integrations, change becomes risky and slow. Even small improvements – like adjusting a workflow, updating a customer journey, or improving a handoff – can take months because multiple vendors and systems are involved.
Meanwhile, customer expectations keep rising. Shoppers and owners want immediate answers, clear communication, and seamless experiences that carry across channels and departments. Dealerships need technology that adapts as the market changes – not a collection of siloed tools that lock teams into yesterday’s process.
AI Engine is designed to solve these challenges at the root: reducing fragmentation, enabling a shared view of the customer lifecycle, and supporting cross-product workflow orchestration so improvements arrive faster and show up where the work happens.
AI Engine equips the Solera Cloud Platform with foundational capabilities that make connected workflows smarter, faster, and easier to scale:
Infrastructure Data Layer (Not a Standalone App)
Operates behind the scenes to connect signals across Solera products, so intelligence is delivered inside the workflows your teams already use.
Shared Customer Lifecycle View
Enables a consistent view of the customer across sales, service, finance, marketing, and operations – reducing data duplication and improving handoffs.
Cross-Workflow Orchestration
Applies intelligence at the workflow level (prioritize, automate, assist) so actions are coordinated across departments instead of isolated inside one tool.
Cloud-First Continuous Delivery
Supports faster updates and ongoing platform improvements through cloud delivery – without disruptive upgrade projects or bolt-on releases.
Cycle-Time Compression
Accelerates build-test-release cycles so new workflow enhancements can be prototyped, refined, and delivered faster as dealership needs evolve.
Practical AI Guardrails
Keeps AI outcome-focused: ties automation and assistance to real dealer workflows and measurable outcomes, emphasizing what’s delivered – not future-tense hype.
CRM: Activate shared customer context for faster response, smarter prioritization, and better follow-up.
DMS / Dealer Operations: Reduce data fragmentation and support connected operational workflows.
Websites + Digital Retail: Connect first-party data to conversion and create more relevant online experiences.
Marketing + Advertising: Orchestrate lifecycle engagement with better targeting and cleaner data activation.
Service Suite + Fixed Ops: Support smoother service workflows and improved retention with connected intelligence.
Connected Car + Vehicle Intelligence: Extend visibility and signals across the ownership journey.
