Solera DealerOS
for Franchise Dealers
The operating system for the franchise dealership

Start with one module. Run the whole store on DealerOS.

Solera DealerOS connects sales, service, marketing, operations, and the connected vehicle on one customer record and one AI Engine. Deploy the module that hurts most today, add the next when you are ready, and keep everything you already built. No rip and replace, no re-implementation, no swivel chair between vendors.

Solera DealerOSCRMDMSService SuiteMarketingWebsitesInventoryTitlingLoJack
Franchise dealership storefront and front line under open sky
One store. One record. One platform.
SalesServiceMarketingOperationsConnected Car
The reality at a franchise store
Dealers thrive here.

Most stores are not running a platform. They are running a collection of systems that do not agree with each other.

CRM from one place, DMS from another, marketing from a third, websites from a fourth, titling from a fifth, GPS from a sixth. Every gap between vendors is a handoff that breaks. The customer your CRM captured at 9am becomes a new customer at the service drive that afternoon. The lead your website sent last week was already in the system, but nobody knew. The deal your F&I team closed last month is still waiting on a title.

Adding another tool to that stack does not fix it. It adds one more thing to manage, one more login, one more contract, one more version of the customer. Intelligence layered onto fragmentation only scales the inefficiency.

Modular by design, compounding by nature

A software stack adds tools. An operating system compounds value.

DealerOS is built in modules so a dealership can start anywhere. What makes it an operating system is what happens after the second module goes live: every product reads from and writes to the same customer, vehicle, and deal record, and every connected workflow teaches the Solera AI Engine. The platform you run next quarter is worth more than the one you run today, with no new vendor and no re-implementation.

01

Start where it hurts

Take one module. The CRM that keeps losing follow-up, the service drive that leaks revenue, the title work stacking up in the back office. It does its job on day one, on its own.

02

Connect the record

Add the next module and it lands on the record already there. No re-entry, no rebuild, no migration project. Each addition removes a handoff instead of creating one.

03

Compound over time

Connected modules produce connected lifecycle signals, and those signals are what the AI Engine learns from. The longer the store runs, the sharper the system gets at the work in front of it.

Why the tenth module is worth more than the first
A stack grows in a straight line, one tool at a time. An operating system grows on the connections between modules and on the history it accumulates. Illustrative model of platform value, not a performance forecast.
Module 1 Module 3 Module 5 Whole store MODULES CONNECTED, AND TIME ON PLATFORM VALUE TO THE STORE
A stack of separate toolsSolera DealerOS
The modules

Eight modules. Each one strong alone. Each one stronger connected.

Every module solves a real problem the day it goes live. What separates DealerOS is the second line on each card: what that module gives to the rest of the store, and what the rest of the store gives back to it.

Sales manager working leads in CRM
Sales

CRM by Solera

Respond faster. Prioritize smarter. Sell more. Lead capture, guided workflows, desking, and a 360 degree customer view that keeps every rep on the same playbook.

Inside DealerOSWrites the customer record every other module reads, and receives equity, service, and campaign signals back.
Dealership back office team working in the DMS
Operations

DMS

The operational core of the store. Accounting, F&I, parts, payroll, and reporting with integrative, customizable workflows and open integrations.

Inside DealerOSHolds the deal and the repair order, so sales, fixed ops, and marketing all work from one financial truth.
Service advisor greeting a customer at the service drive
Fixed Operations

Service Suite

Modular fixed ops: scheduling, check-in, inspection, shuttle, pickup and delivery, mobile technician. Service Scheduling reduces no-shows to under 1%, and Vehicle Pickup & Delivery carries a 45% proven RO profitability increase.

Inside DealerOSTurns every visit into a sales signal, so the service customer is already known when they come back to buy.
Vehicle on a dealership front line at sunrise
Customer Acquisition

Marketing

Multichannel campaigns across paid search, digital, email, and postcards, plus Service Journey programs that bring dormant customers back. Fully integrated marketing and support is unique to Solera.

Inside DealerOSFires from live CRM and DMS data instead of yesterday's export, and reports back on who actually visited and spent.
Shoppers browsing a dealership website at home
Customer Acquisition

Websites

OEM-compliant, mobile-first dealership sites engineered to convert, with merchandising that reflects the lot instead of last week's feed.

Inside DealerOSEvery lead and every browsing behavior lands on the same record, so the first call already has context.
Rows of inventory on a dealership lot at sunset
Inventory Management

Inventory

Source, appraise, price, and merchandise using real transactional data alongside market listings, with aging and trade-up insight built in.

Inside DealerOSOne price, one photo set, one description across the website, the showroom, and the DMS the minute it changes.
Keys handed to a customer at delivery
Back Office

Titling

Direct state agency connections, real-time title, registration fee, and tax calculation at the desk, e-signature, and nationwide coverage.

Inside DealerOSReads the deal jacket instead of asking for it again, and writes funding status back the moment the deal closes.
Connected vehicle recovery network illustration
Connected Car

LoJack

With LoJack for Law Enforcement, LoJack is the only system integrated directly with law enforcement. Lot Management reduces vehicle purchase time by 30 minutes and improves inventory audits by up to 300%.

Inside DealerOSKeeps the vehicle connected after delivery, feeding location, condition, and lifecycle signals back to sales and service.
One record, every department

Every dealership already has the data. Almost none of them have the record.

One shopper, one household, one vehicle, one history, visible to marketing, sales, F&I, the back office, and the service drive at the same moment. This is the layer a bolt-on tool cannot reach, and it is the reason each new DealerOS module makes the ones already running better.

dealer.solera.com / dealeros / customer-record
The connected customer journey across marketing, lead, sales, finance, attachment, and service
Capture

Marketing and website

The first click, the first form, and the first campaign response all open the same record rather than three of them.

Close

Sales, desk, and F&I

Deal structure, exact title and registration fees, and funding status live where the deal is worked, not in a separate tool.

Keep

Service and fixed ops

Every repair order, inspection, and declined service writes back, so the next conversation starts informed.

Compound

Equity and lifecycle

Equity, lease-end, and ownership history surface the next opportunity from customers the store already earned.

Two ways to run a franchise store

One of them costs more every year. One of them is worth more every year.

Almost every modern dealership pain traces back to the same root cause: too many vendors holding too many pieces of the same customer. Line the two models up and the difference is not subtle.

A stack of separate vendors
Solera DealerOS
Six to ten vendors, contracts, and support queues
One platform, one relationship, one accountable team
Every new tool is a new integration project
Every new module lands on the record already there
The customer is entered into each system by hand
One customer record read and written by every module
Service customers treated as strangers when they return to buy
Sales and service share one customer for life, by design
Campaigns built from yesterday's export from another system
Lifecycle campaigns triggered by live signals
Prices stale on the website while the lot manager updates the DMS
Inventory, pricing, and listings update across every surface
Titling on a standalone tool that has never seen the deal
Titling reads the deal jacket and writes back when it closes
AI sold as a separate product with nothing to learn from
AI inside the tools, learning from connected signals
Value flat after go-live until the next purchase order
Value compounds with every module added and every month
Powered by the Solera AI Engine

A bolt-on tool cannot get smarter. It has nothing to learn from.

The AI Engine is not a separate product to adopt. It sits on the connected lifecycle signals DealerOS is already producing and shows up inside the tools the team uses every day, which is the only place intelligence actually gets used.

That is also why the modules matter. Every module you connect gives the engine another view of the same customer and the same vehicle, and every month you run adds history behind it.

In the CRM. Conversational AI response and AI-powered lead scoring surface high-intent shoppers and keep the rest nurtured.
In fixed ops. Declined services, inspection findings, and visit history come back as the next revenue conversation, not a lost note.
In the back office. Assistance inside the paperwork, so the work that slows the store down stops being manual.
Connected vehicle intelligence visualization
Built for the people who run the store

One platform. Every seat in the store, covered.

Dealership showroom interior
For

Dealer Principals and General Managers

Stop paying six vendors to fix the gaps between six vendors. One platform, one set of numbers, one accountable team, and an investment that is worth more each quarter instead of a stack that costs more each renewal.

Vehicle keys handed over at delivery
For

Sales, F&I, and Desk Managers

Mobile desking, CRM-driven follow-up, and real-time title, registration fee, and tax calculation at the closing desk. Deals close once, fund faster, and the customer leaves with the right number on the contract.

Service bay at a franchise dealership
For

Service Directors and Fixed Ops

Scheduling, check-in, inspection, and transportation on one modular suite. Service Scheduling reduces no-shows to under 1%, and Vehicle Pickup & Delivery carries a 45% proven RO profitability increase.

Take the first module now. Own the operating system later.

Solera is building DealerOS in the open, one connected module at a time, with dealers running it as it comes together. Start with the workflow costing you the most today. Every module you add after that makes the one you started with worth more.

See the platform
Dealers thrive here.
Sales  |  Service  |  Marketing  |  Operations  |  Connected Car
Solera DealerOS

You do not buy the operating system. You build into it, one module at a time.

Three ways stores start

There is no wrong first module. There is only the one costing you the most right now.

Every store has a different worst problem. DealerOS is built so you can solve that one first, prove it, and then extend. The second module is a configuration, not a project, because the record it needs is already there.

Two dealership managers reviewing customer activity on a tablet
Sales led

Leads are getting worked late and cold.

Start with the customer record. Response time, follow-up discipline, and desking all live in one place, and every later module inherits the history it creates.

1CRM by Solera. Faster first response, guided follow-up, one 360 degree view of the shopper.
+Marketing and Websites. Campaigns and site behavior land on the same record instead of a separate report.
+Service Suite. The service customer becomes a sales opportunity the store can actually see.
Service advisor and technician reviewing a vehicle in the shop
Fixed ops led

The drive is full and the revenue still leaks.

Start where the recurring revenue is. Scheduling, check-in, inspection, and transportation on one modular suite, adopted at the pace the shop can absorb.

1Service Suite. Service Scheduling reduces no-shows to under 1%, and Vehicle Pickup and Delivery carries a 45% proven RO profitability increase.
+CRM by Solera. Declined work and visit history come back as the next revenue conversation.
+Marketing. Retention campaigns fire on live repair order data, not last month's export.
Aerial view of a franchise dealership lot and building
Operations led

The back office is holding up the whole store.

Start with the spine. When the DMS and the paperwork are on the platform, every department in front of them stops waiting on a re-keyed number.

1DMS. Accounting, F&I, parts, payroll, and reporting on one operational core with open integrations.
+Titling. Exact fees at the desk, e-signature, and funding status written back the moment the deal closes.
+Inventory and LoJack. The asset is priced, merchandised, and connected from acquisition through delivery.
One lifecycle, one record

From the first click to the next trade, nothing gets re-entered.

A stack hands the customer from system to system and loses something at every seam. DealerOS carries the same record the whole way, so each phase starts where the last one ended.

Acquire
The lead is captured once and the customer record is created once
Marketing · Websites · CRM
Sell
Deal desked, F&I closed, deal jacket complete and visible
CRM · Inventory · DMS
Fund
Exact title and registration fees, e-signed, submitted, funded
Titling · DMS
Deliver
The vehicle leaves connected, protected, and still reporting
LoJack · DMS
Retain
Service, equity, and the next conversation, on the same record
Service Suite · Marketing · CRM

The loop closes on itself. Every trip through it adds history the next trip gets to use.

Where the value actually compounds

The modules are good on their own. The connections are what a stack cannot copy.

Add a tool to a stack and you get one more tool. Add a module to DealerOS and every module already running gets something new to work with. These are the connections dealers feel first.

CRM plus Service Suite

The service visit is a sales signal. Equity, declined work, and visit history surface in the same place the sales team already works.

DMS plus Titling

Title and registration fees are exact at the desk instead of estimated, and funding status writes back into the deal the moment it clears.

Marketing plus CRM plus DMS

Campaigns are built from live customer and repair order data, then report back on who actually walked in and what they spent.

Inventory plus Websites

One price, one photo set, one description across the lot, the showroom, and the site, updated the minute anything changes.

Websites plus CRM

Every form and every browsing behavior lands on the record before the first call, so the first conversation already has context.

LoJack plus Service and Sales

The vehicle keeps reporting after delivery, feeding location, condition, and lifecycle signals back to the people who sold and service it.

Under 1%

No-show rate with Service Scheduling, so the lane runs on a schedule the store can staff to.

45%

Proven repair order profitability increase with Vehicle Pickup and Delivery.

Up to 300%

Improvement in inventory audits with Lot Management, alongside 30 minutes less vehicle purchase time.

Figures reflect dealership results reported across Solera Dealer Solutions programs and are not a guarantee of individual store performance.

The Solera AI Engine

Every module you connect gives the engine another view of the same customer.

The AI Engine is not a separate product to adopt. It sits on the connected lifecycle signals DealerOS is already producing and shows up inside the tools your team uses every day, which is the only place intelligence actually gets used.

That is why the modules matter and why time on the platform matters. A bolt-on tool cannot get smarter, because it has nothing to learn from.

In the CRM. Conversational AI response and AI-powered lead scoring surface high-intent shoppers and keep the rest nurtured.
In fixed ops. Declined services, inspection findings, and visit history come back as the next revenue conversation.
In the back office. Assistance inside the paperwork, so the work that slows the store down stops being manual.
Dealership team working with connected customer data

Solera is building the dealership operating system in the open, one connected module at a time.

Solera DealerOS connects CRM, DMS, Service Suite, Marketing, Websites, Inventory, Titling, and LoJack on one customer record and one AI Engine. Start with the module costing you the most today. Everything you add after that makes the one you started with worth more, with no new vendor and no re-implementation.

See the platform
Dealers thrive here.
Sales  |  Service  |  Marketing  |  Operations  |  Connected Car Talk to your Solera rep about your first DealerOS module. dealer.solera.com