It shouldn’t be this complicated to run your dealership

Reconciling conflicting numbers from too many vendors

Leads and customer signals trapped in separate silos

A service lane that runs as a disconnected business

New capabilities that take quarters to roll out

Paying the time, expense, and efficiency tax of vendor sprawl

Re-entering the same deal across sales, F&I, and titling

Marketing spend you cannot tie to outcomes

Fragmented customer experience that erodes trust in your dealership

Solera DealerOS
for Franchise Dealers
The operating system for the franchise dealership

Start with one module, then run the whole store on Solera DealerOS.

Connect sales, service, finance, marketing, operations, and the connected vehicle on one customer data record, powered by AI Engine. Deploy the module that hurts most today, add the next when you are ready, keeping everything you already built. No rip and replace, no re-implementation, no swivel chair between vendors.

Solera DealerOSCRMDMSService SuiteMarketingWebsitesInventoryTitlingLoJack
Franchise dealership storefront and front line under open sky
One store. One record. One platform.
SalesServiceMarketingOperationsConnected Car
The reality at dealerships
One customer record, one system to run the store
Dealers thrive here.™

Most stores are not running a platform. They are running a collection of systems that do not agree with each other.

CRM from one place, DMS from another, marketing from a third, websites from a fourth, titling from a fifth, GPS from a sixth. Every gap between vendors is a handoff that breaks. The customer your CRM captured at 9am becomes a new customer at the service drive that afternoon. The lead your website sent last week was already in the system, but nobody knew. The deal your F&I team closed last month is still waiting on a title.

Adding another tool to that stack does not fix it. It adds one more thing to manage, one more login, one more contract, one more version of the customer. Intelligence layered onto fragmentation only scales the inefficiency.

Modular by design, compounding by nature

A software stack adds tools. An operating system compounds value.

DealerOS is built in modules so a dealership can start anywhere. What makes it an operating system is what happens after the second module goes live: every product reads from and writes to the same customer, vehicle, and deal record, and every connected workflow teaches the Solera AI Engine. The platform you run next quarter is worth more than the one you run today, with no new vendor and no re-implementation.

01

Start where it hurts

Take one module. The CRM that keeps losing follow-up, the service drive that leaks revenue, the title work stacking up in the back office. It does its job on day one, on its own.

02

Connect the record

Add the next module and it lands on the record already there. No re-entry, no rebuild, no migration project. Each addition removes a handoff instead of creating one.

03

Compound over time

Connected modules produce connected lifecycle signals, and those signals are what the AI Engine learns from. The longer the store runs, the sharper the system gets at the work in front of it.

Why the tenth module is worth more than the first
A stack grows in a straight line, one tool at a time. An operating system grows on the connections between modules and on the history it accumulates. Illustrative model of platform value, not a performance forecast.
Module 1 Module 3 Module 5 Whole store MODULES CONNECTED, AND TIME ON PLATFORM VALUE TO THE STORE
A stack of separate toolsSolera DealerOS
The modules

Eight modules. Each one strong alone. Each one stronger connected.

Every module solves a real problem the day it goes live. What separates DealerOS is the second line on each card: what that module gives to the rest of the store, and what the rest of the store gives back to it.

Sales manager working leads in CRM
Sales

CRM by Solera

Respond faster. Prioritize smarter. Sell more. Lead capture, guided workflows, desking, and a 360 degree customer view that keeps every rep on the same playbook.

Inside DealerOSWrites the customer record every other module reads, and receives equity, service, and campaign signals back.
Dealership back office team working in the DMS
Operations

DMS

The operational core of the store. Accounting, F&I, parts, payroll, and reporting with integrative, customizable workflows and open integrations.

Inside DealerOSHolds the deal and the repair order, so sales, fixed ops, and marketing all work from one financial truth.
Service advisor greeting a customer at the service drive
Fixed Operations

Service Suite

Modular fixed ops: scheduling, check-in, inspection, shuttle, pickup and delivery, mobile technician. Service Scheduling reduces no-shows to under 1%, and Vehicle Pickup & Delivery carries a 45% proven RO profitability increase.

Inside DealerOSTurns every visit into a sales signal, so the service customer is already known when they come back to buy.
Vehicle on a dealership front line at sunrise
Customer Acquisition

Marketing

Multichannel campaigns across paid search, digital, email, and postcards, plus Service Journey programs that bring dormant customers back. Fully integrated marketing and support is unique to Solera.

Inside DealerOSFires from live CRM and DMS data instead of yesterday's export, and reports back on who actually visited and spent.
Shoppers browsing a dealership website at home
Customer Acquisition

Websites

OEM-compliant, mobile-first dealership sites engineered to convert, with merchandising that reflects the lot instead of last week's feed.

Inside DealerOSEvery lead and every browsing behavior lands on the same record, so the first call already has context.
Rows of inventory on a dealership lot at sunset
Inventory Management

Inventory

Source, appraise, price, and merchandise using real transactional data alongside market listings, with aging and trade-up insight built in.

Inside DealerOSOne price, one photo set, one description across the website, the showroom, and the DMS the minute it changes.
Keys handed to a customer at delivery
Back Office

Titling

Direct state agency connections, real-time title, registration fee, and tax calculation at the desk, e-signature, and nationwide coverage.

Inside DealerOSReads the deal jacket instead of asking for it again, and writes funding status back the moment the deal closes.
Connected vehicle recovery network illustration
Connected Car

LoJack

With LoJack for Law Enforcement, LoJack is the only system integrated directly with law enforcement. Lot Management reduces vehicle purchase time by 30 minutes and improves inventory audits by up to 300%.

Inside DealerOSKeeps the vehicle connected after delivery, feeding location, condition, and lifecycle signals back to sales and service.
One record, every department

Every dealership already has the data. Almost none of them have the record.

One shopper, one household, one vehicle, one history, visible to marketing, sales, F&I, the back office, and the service drive at the same moment. This is the layer a bolt-on tool cannot reach, and it is the reason each new DealerOS module makes the ones already running better.

dealer.solera.com / dealeros / customer-record
The connected customer journey across marketing, lead, sales, finance, attachment, and service
Capture

Marketing and website

The first click, the first form, and the first campaign response all open the same record rather than three of them.

Close

Sales, desk, and F&I

Deal structure, exact title and registration fees, and funding status live where the deal is worked, not in a separate tool.

Keep

Service and fixed ops

Every repair order, inspection, and declined service writes back, so the next conversation starts informed.

Compound

Equity and lifecycle

Equity, lease-end, and ownership history surface the next opportunity from customers the store already earned.

Two ways to run a franchise store

One of them costs more every year. One of them is worth more every year.

Almost every modern dealership pain traces back to the same root cause: too many vendors holding too many pieces of the same customer. Line the two models up and the difference is not subtle.

A stack of separate vendors
Solera DealerOS
Six to ten vendors, contracts, and support queues
One platform, one relationship, one accountable team
Every new tool is a new integration project
Every new module lands on the record already there
The customer is entered into each system by hand
One customer record read and written by every module
Service customers treated as strangers when they return to buy
Sales and service share one customer for life, by design
Campaigns built from yesterday's export from another system
Lifecycle campaigns triggered by live signals
Prices stale on the website while the lot manager updates the DMS
Inventory, pricing, and listings update across every surface
Titling on a standalone tool that has never seen the deal
Titling reads the deal jacket and writes back when it closes
AI sold as a separate product with nothing to learn from
AI inside the tools, learning from connected signals
Value flat after go-live until the next purchase order
Value compounds with every module added and every month
Powered by the Solera AI Engine

A bolt-on tool cannot get smarter. It has nothing to learn from.

The AI Engine is not a separate product to adopt. It sits on the connected lifecycle signals DealerOS is already producing and shows up inside the tools the team uses every day, which is the only place intelligence actually gets used.

That is also why the modules matter. Every module you connect gives the engine another view of the same customer and the same vehicle, and every month you run adds history behind it.

In the CRM. Conversational AI response and AI-powered lead scoring surface high-intent shoppers and keep the rest nurtured.
In fixed ops. Declined services, inspection findings, and visit history come back as the next revenue conversation, not a lost note.
In the back office. Assistance inside the paperwork, so the work that slows the store down stops being manual.
Connected vehicle intelligence visualization
Built for the people who run the store

One platform. Every seat in the store, covered.

Dealership showroom interior
For

Dealer Principals and General Managers

Stop paying six vendors to fix the gaps between six vendors. One platform, one set of numbers, one accountable team, and an investment that is worth more each quarter instead of a stack that costs more each renewal.

Vehicle keys handed over at delivery
For

Sales, F&I, and Desk Managers

Mobile desking, CRM-driven follow-up, and real-time title, registration fee, and tax calculation at the closing desk. Deals close once, fund faster, and the customer leaves with the right number on the contract.

Service bay at a franchise dealership
For

Service Directors and Fixed Ops

Scheduling, check-in, inspection, and transportation on one modular suite. Service Scheduling reduces no-shows to under 1%, and Vehicle Pickup & Delivery carries a 45% proven RO profitability increase.

Take the first module now. Own the operating system later.

Solera is building DealerOS in the open, one connected module at a time, with dealers running it as it comes together. Start with the workflow costing you the most today. Every module you add after that makes the one you started with worth more.

See the platform
Dealers thrive here.™
Sales  |  Service  |  Marketing  |  Operations  |  Connected Car

CUSTOMER ACQUISITION

Marketing

Websites

Call Services

CRM

Equity Mining

DEALER OPERATIONS

DMS

Stolen Vehicle Recovery

Lot Management

Titling

Sustainability

INVENTORY MANAGEMENT

Inventory Management

Vehicle Acquisition

Inventory Pricing

Appraisals

Inventory Optimization

Vehicle Merchandising

FIXED OPERATIONS

Service Suite

Service Scheduling

Check In

Service Inspection

Shuttle Services

Mobile Technician

Vehicle Pickup & Delivery

Parts On Demand

Payments

Reporting

AI Estimating

Repair Solutions