LoJack by Solera has announced the extension of its sponsorship agreement with Hendrick Motorsports through 2028.
The renewed LoJack Hendrick Motorsports sponsorship strengthens the relationship between two organizations focused on performance, reliability, and innovation. It also gives LoJack a national platform to showcase its connected vehicle protection technology to dealers, consumers, and racing fans.
LoJack and Hendrick Motorsports Extend a Successful Partnership
The relationship between LoJack and Hendrick Motorsports began in 2023.
Since then, the partnership has evolved into more than a traditional sponsorship. Both organizations share a commitment to preparation, precision, teamwork, and performance.
Under the renewed agreement, LoJack will continue its presence across the Hendrick Motorsports NASCAR Cup Series program through the 2028 season.
As a result, the brand will remain connected to one of the most successful organizations in NASCAR history.
Why the LoJack Hendrick Motorsports Sponsorship Matters
Hendrick Motorsports is widely recognized as the winningest team in NASCAR Cup Series history.
Founded in 1984, the organization has built an impressive record that includes:
- 15 NASCAR Cup Series championships
- 320 points-paying race victories
- Four full-time Cup Series teams
- Winners in 40 consecutive racing seasons
Today, the team fields entries driven by:
- Kyle Larson
- Chase Elliott
- William Byron
- Alex Bowman
The team’s continued success provides an ideal platform for the LoJack Hendrick Motorsports sponsorship.
Shared Values Drive the Partnership
Performance on the racetrack requires constant awareness, fast decision-making, and flawless execution.
The same principles apply to connected vehicle technology.
LoJack helps dealerships, consumers, and law enforcement make informed decisions using real-time vehicle intelligence. Whether managing inventory, protecting vehicles, or supporting stolen vehicle recovery, reliable information plays a critical role.
Because of these similarities, the partnership extends beyond branding and reflects a strong alignment between both organizations.
LoJack Supports Dealers, Consumers, and Law Enforcement
The LoJack Hendrick Motorsports sponsorship also helps raise awareness about LoJack’s vehicle protection platform.
LoJack provides connected features designed to support vehicle owners and dealerships, including:
- Real-time vehicle location
- Trip history
- Battery insights
- Vehicle monitoring tools
- Stolen vehicle recovery support
In addition, LoJack works with more than 11,000 law enforcement agencies and officers across the United States.
This extensive support network helps improve recovery efforts when vehicle theft occurs.
Award-Winning Vehicle Protection Technology
LoJack recently received industry recognition when it was named Vehicle Tracking Solution of the Year by AutoTech Breakthrough.
The award acknowledged both the consumer benefits and the law enforcement capabilities of the platform.
For consumers, LoJack provides greater visibility into vehicle activity.
For law enforcement, LoJack LE delivers actionable information that can help support faster stolen vehicle recovery.
This combination of protection, awareness, and recovery continues to strengthen the value proposition behind the brand.
Hendrick Automotive Group Adds Real-World Credibility
The relationship extends beyond the racetrack.
LoJack also works closely with Hendrick Automotive Group, where the technology helps support dealership operations and inventory management.
Dealership teams use LoJack technology to:
- Help manage inventory
- Protect dealership assets
- Deliver value to consumers
- Improve operational efficiency
- Support profitability
This real-world dealership use helps reinforce the value of the LoJack Hendrick Motorsports sponsorship.
NASCAR Provides a Powerful Platform for Brand Awareness
NASCAR fans appreciate performance, reliability, and trusted technology.
Because of that connection, the sponsorship creates an opportunity for LoJack to communicate its benefits in a relatable environment.
Fans understand the importance of preparation, visibility, and quick decision-making. Those same qualities help define the LoJack platform.
As a result, the partnership allows the brand to connect with consumers in an authentic and meaningful way.
Looking Ahead to 2028
With the renewal now in place, LoJack by Solera will continue leveraging its Hendrick Motorsports relationship through the 2028 season.
The partnership supports the company’s goals of increasing brand awareness, strengthening dealer relationships, and highlighting the value of connected vehicle protection.
Together, LoJack and Hendrick Motorsports demonstrate how better information, stronger coordination, and reliable performance drive success.
Whether on the racetrack, in the dealership, or on the road, the focus remains the same: delivering confidence, protection, and performance when it matters most.
About LoJack
LoJack is the only law enforcement-supported vehicle recovery system with decades of experience in locating and recovering stolen vehicles. With advanced GPS technology and a dedicated network of law enforcement liaisons, LoJack provides peace of mind to vehicle owners across the United States. LoJack was awarded the 2025 Vehicle Tracking Device of the Year award by AutoTech Breakthru, read more. For more information, visit www.lojack.com.
Media Contact
Earl Brown
Director of Marketing
817-961-2100