DealerSocket CRM by Solera is the automotive industry’s trusted platform for driving leads, closing deals, and building long-term customer relationships. Designed specifically for dealerships, this intuitive, fully integrated solution connects your sales, marketing, and service operations so your team can engage smarter, respond faster, and sell more. With AI-enhanced add-ons woven into the CRM experience, dealers can move from reactive follow-up to more timely, targeted engagement.
At its core, DealerSocket CRM is built for the pace of the showroom. It gives your team real-time visibility into customer behavior, vehicle interests, appointment history, equity position, and communication preferences in one place. With every lead, task, and opportunity tracked automatically, your staff can focus less on admin and more on the conversations most likely to convert. AI lead scoring helps surface hot opportunities faster, while centralized customer insight gives associates better context for smarter follow-up.
From online leads and BDC follow-ups to showroom floor walk-ins and long-term retention campaigns, CRM supports the full customer lifecycle. AI auto-responses can engage new leads instantly through text or email, helping answer questions, guide customers toward booking, and maintain responsiveness after hours. Intelligent engagement tools also help dealerships prioritize the right opportunities and keep momentum moving across the sales process.
Powerful integrations with your DMS, website, marketing platform, inventory system, and equity mining tools create a 360° view of the customer. Native RevenueRadar intelligence and AI-powered text translation help your team identify more opportunities, reach more shoppers, and personalize follow-up at scale. With customizable dashboards, enterprise visibility, and real-time reporting, managers can coach effectively and make faster, data-informed decisions.
Whether you’re managing a single rooftop or a national group, CRM gives your dealership the tools to stay ahead by staying connected, responsive, and ready to engage with more precision at every touchpoint.
DealerSocket CRM helps dealerships close more leads, improve response times, and deliver a more consistent, personalized experience across every customer touchpoint. By combining core CRM workflows with AI-enhanced add-ons, the platform helps sales teams move faster without losing the human connection that drives trust and conversion.
AI auto-responses help ensure every new lead gets timely engagement, even after hours, while AI lead scoring helps your team focus on the customers most likely to act. Centralized customer insight turns scattered data into clearer guidance, helping associates know who to prioritize, when to respond, and how to follow up more effectively. That means less lead fatigue, fewer missed opportunities, and more confidence across your showroom, BDC, and management teams.
At the same time, AI-powered translation and native RevenueRadar intelligence extend the CRM’s reach—helping your dealership engage more shoppers, uncover more upgrade opportunities, and create a smoother path from first inquiry to repeat business. CRM doesn’t just manage relationships; it helps your team strengthen them with more speed, precision, and consistency.
CRM combines proven dealership workflow tools with AI-enhanced add-ons designed to help your team respond faster, personalize outreach, and prioritize the right opportunities.
Lead Management & Prioritization
Automatically route, organize, and rank leads based on source, behavior, equity, and buying intent—so your team knows where to focus first.
AI Auto-Responses
Engage every new lead instantly through text or email, helping answer questions, maintain after-hours responsiveness, and guide customers toward booking
AI Insights & Lead Score
Use behavioral signals to help categorize opportunities by urgency and intent, making it easier for sales and BDC teams to focus on the right leads at the right time.
Sales Workflows & Task Automation
Keep your team on track with guided task queues, reminders, and customizable follow-up sequences that support more consistent execution.
Multi-Channel Communication Tools
Call, text, or email directly from the CRM, with message history synced to each customer record for better continuity and accountability.
AI-Powered Text Translation
Support more confident customer engagement across language preferences by helping your team respond more clearly through translated text interactions.
RevenueRadar Intelligence in CRM
Surface equity and upgrade opportunities directly inside the CRM, compare current versus proposed vehicles, and act on high-potential opportunities faster.
Customer Profile Insights
View vehicle history, preferences, prior visits, communication history, and opportunity context in one centralized record for more relevant follow-up.
Sales Workflows, Desking & Deal Progression
Move seamlessly from lead follow-up to deal structuring with synced payment options, deal jackets, and connected workflow visibility.
Mobile CRM Access
Manage leads, tasks, and communications from anywhere with mobile-friendly access built for the lot, showroom, and off-desk follow-up.
Reporting, Analytics & Enterprise Visibility
Track response times, conversion rates, appointments, activities, and team performance with dashboards that support coaching, visibility, and smarter decision-making across rooftops.
DealerFire Websites: Extend CRM visibility with website-to-CRM behavior tracking and SocketTalk-enabled shopper engagement.
RevenueRadar / Equity Mining: Uncover upgrade, equity, and retention opportunities and bring them directly into CRM workflows.
Desking: Structure deals quickly with synced CRM data, customer preferences, and payment options.
Digital Retailing: Carry shopper activity from website to showroom with connected customer context and deal-start signals.
