Mercedes-AMG PETRONAS Formula One Team
Performance thrives here is the story of how elite teams win when every part of the system is connected. Solera’s partnership with the Mercedes-AMG PETRONAS Formula One Team exists to make that idea tangible, and to show dealerships what performance looks like when data, workflows, and decisions work as one.
Formula One is a sport of tight margins and constant change. On race day, the pit wall, the garage, the factory, and the driver operate as a single connected system. Every decision is informed by real-time data, shared visibility, and relentless refinement. Winning dealerships run the same way, or they get left behind.
Dealership operations have become more complex every year: more digital leads, more channels, more customer expectations, and more disconnected tools layered on top of the core business. When data lives in silos, teams lose time switching systems, re-keying information, and chasing visibility across departments.
The result is performance by heroics. Sales, service, marketing, operations, and finance each do their best, but the store runs like a collection of separate shops. Reporting arrives late, decisions are made with partial context, and the customer experience feels inconsistent.
Meanwhile, leading dealer groups are scaling. They need repeatable playbooks, shared data, and workflows that work across rooftops. Performance cannot depend on individual memory or one-off integrations that break the moment something changes.
This partnership exists to reinforce a modern operating truth: elite performance is never accidental. It is engineered through connected systems, real-time data, and relentless refinement.
Connected dealership ecosystem
Brings key workflows into sync across sales, service, marketing, operations, and finance so performance is shared, not siloed.
Shared customer lifecycle view
Supports consistent context across touchpoints, enabling better follow-up, retention, and decision making.
Real-time visibility and control
Delivers insight in the moment so teams can prioritize, act, and measure outcomes faster.
Workflow-first automation
Applies intelligence inside daily work, reducing manual steps, handoffs, and re-keying between systems.
Relentless refinement through cloud delivery
Enables continuous improvement and faster updates without disruptive upgrade cycles.
Scale across rooftops
Standardizes workflows and reporting to support growth within large dealer groups.
Solera Cloud Platform: Connect sales, service, marketing, operations, and finance in one cloud ecosystem.
CRM: Activate shared customer context for faster response and smarter prioritization.
DMS / Dealer Operations: Reduce fragmentation and support connected operational workflows.
Websites + Digital Retail: Connect first-party data to conversion and improve online-to-store continuity.
Marketing + Advertising: Orchestrate lifecycle engagement with better targeting and measurement.
Service Suite + Fixed Ops: Support retention and throughput with connected service workflows.
LoJack: Support recovery-led consumer demand that can pull through dealer participation where applicable.
