DealerFire by DealerSocket is a premium, performance-driven website platform designed specifically for automotive dealerships. It blends high-end design with lightning-fast functionality to create digital storefronts that don’t just look great, they convert. Whether you’re selling new, used, electric, or specialty vehicles, DealerFire websites are built to engage shoppers and move inventory faster.
Every DealerFire website is custom-designed to reflect your brand, inventory strategy, and dealership voice. With a responsive, mobile-first architecture and blazing page speeds, your site performs flawlessly on any device, giving customers a seamless experience whether they’re browsing at home or on the go.
Behind the scenes, DealerFire is more than just a website. It’s a powerful marketing engine integrated with SEO best practices, merchandising tools, digital retailing functionality, and real-time inventory feeds. Advanced automation handles specials, pricing updates, incentives, and VDP (vehicle detail page) optimization, so your site stays accurate and fresh without added work.
Plus, with built-in integrations to DealerSocket CRM, Inventory+, and Desking, DealerFire doesn’t operate in a vacuum, it becomes the front door to your entire digital retail ecosystem. Customers can browse vehicles, schedule test drives, apply for credit, and even begin the purchase process directly from your site.
Whether you’re running a single rooftop or managing a multi-brand group, DealerFire offers the scale, customization, and technology to elevate your online presence and drive more high-intent leads into your CRM.
DealerFire websites aren’t just digital brochures, they’re conversion-focused platforms designed to generate real business. With stunning visuals, intuitive navigation, and lightning-fast performance, your site keeps shoppers engaged longer and moving further down the funnel.
The platform improves SEO rankings, drives organic traffic, and ensures every inventory listing is optimized for search, pricing, and merchandising. Custom page templates, specials automation, and dynamic content keep your offers fresh and relevant, without burning staff time.
DealerFire also supports full digital retailing, so customers can calculate payments, value trades, and apply for credit, right from your VDP. Every action is tracked and pushed into your CRM, giving your sales team full visibility and better context for follow-up.
In short: it’s the dealership website that works as hard as you do.
DealerFire delivers industry-leading features tailored for digital-first dealerships:
Custom Design Studio
Fully branded, responsive websites tailored to your dealership’s look, feel, and tone.
Inventory Feed Integration
Real-time updates from your DMS ensure your listings, prices, and incentives are always accurate.
Advanced SEO Optimization
Built-in schema, meta structures, and technical SEO tools to boost your organic visibility.
Specials & Incentive Automation
Dynamic vehicle specials that auto-populate and update based on OEM incentives and in-stock inventory.
Digital Retailing
Embedded tools let shoppers calculate payments, value trades, schedule test drives, and apply for financing online.
VDP Optimization Tools
Enhanced vehicle detail pages with 360° images, comparison modules, and inventory filtering.
CRM & Inventory+ Integration
Connects with DealerSocket tools to sync lead data, pricing, trade values, and more in real time.
Content Management System (CMS)
Easy-to-use CMS lets you update content, banners, landing pages, and offers with no technical skill required.
Analytics & Reporting
Track page views, VDP performance, lead flow, and marketing ROI from a centralized dashboard.
DealerSocket CRM: Capture and convert website leads with real-time follow-up workflows and engagement tracking.
Inventory+: Keep pricing and inventory data consistent across your website and showroom floor.
Digital Retailing: Power seamless, self-directed car shopping experiences right from your DealerFire website.
