The appraisal process is one of the most critical moments in the sales journey, it’s where trust is built, deals are won, and profit is either protected or lost. The Appraisals platform brings speed, accuracy, and consistency to every valuation, whether it’s a customer trade-in, a vehicle sourced off the street, or a service-lane acquisition.
Designed to remove friction and guesswork, this digital appraisal solution leverages real-time market data, VIN decoding, condition capture, and configurable pricing logic to generate fast, transparent offers that close deals and protect gross. Whether your appraisal is being done in-store, at the customer’s home, or remotely via mobile submission, the platform ensures the process is professional, data-driven, and integrated into your larger inventory strategy.
Advisors or appraisers can scan a VIN, assess vehicle condition through guided checklists, and attach photos of wear, damage, or recon items. The platform pulls history reports, matches against local retail and wholesale comps, and suggests a target range based on condition, mileage, demand, and dealership-specific rules.
For customers, the experience is transparent and consistent, no more back-and-forth or lowball guesswork. Side-by-side trade-in versus upgrade offers, mobile estimate requests, and instant value comparisons help boost trust and increase trade closing ratios.
Appraisals are automatically saved and synced with your CRM and DMS, so your team can follow up on quotes, revisit lost opportunities, and build an archive of historical valuations for future reference. With full reporting on close rates, gross per appraisal, and acquisition-to-sale velocity, your team gains both control and insight.
This is more than a tool, it’s your strategic edge in today’s inventory-starved market.
Appraisals are often rushed, inconsistent, or disconnected from real-time data. Many dealerships still rely on printed guides, subjective opinions, or outdated systems, leading to overpaying, under-offering, or missed trades entirely.
This inconsistency not only hurts profitability, it damages trust. Customers often feel they’re not getting a fair value. Sales teams lack confidence in what they can offer. And reconditioning surprises or title issues show up too late, after the deal is signed.
Appraisals done in isolation, without integration to CRM, DMS, or market pricing, also limit your ability to track performance, follow up, or measure ROI. Opportunities get lost, desk managers fly blind, and acquisition goals suffer.
In today’s market, where used inventory is gold and trade-ins are a key source of stock, you can’t afford appraisal inefficiencies.
The Appraisals platform fixes that with a structured, consistent, and data-backed approach that turns every trade opportunity into a win.
The Appraisals platform delivers all the tools your team needs to perform accurate, efficient valuations at scale:
VIN Scan & Decode
Instantly populate vehicle data, specs, and options from a quick scan.
Condition & Damage Capture
Use digital checklists, photo uploads, and wear flags to document condition and recon needs.
Market-Based Valuation Engine
Compare real-time retail and wholesale comps in your local area.
Integration with History Reports
Automatically pull Carfax, AutoCheck, or other vehicle history records into the appraisal.
Trade-In vs. Upgrade Comparison Tools
Show customers their equity position, payments, and offer trade-in incentives side-by-side.
Mobile & Remote Appraisal Workflow
Let customers submit appraisal requests online or via text with guided photo capture.
CRM & DMS Sync
Save appraisal records directly into customer profiles for follow-up and future sourcing.
Reporting & Appraisal Analytics
Track appraisal-to-trade conversion, average gross, and appraisal aging across rooftops.
Vehicle Acquisition: Feed appraisals directly into sourcing workflows to increase trade-in and street-buy volume.
Inventory Pricing: Align trade values with market-based retail pricing and profit margin targets.
CRM: Automate follow-up with customers who received appraisals but haven’t yet traded in or sold.
