Fully integrated marketing that ties paid search, digital, email, postcards, and the Service Journey back to the customer record. Every advertised customer tracked from store visit to spend.
Fully integrated marketing and support is unique to Solera. The campaigns plug into the CRM and DMS so you can prove store-visit and spend lift instead of just impressions and clicks.
Paid search, digital advertising, email, postcards, and more, executed in dealership voice and tracked back to the customer record.
Campaigns fire from the same record your sales and service teams already work. No list exports. No version drift. One source of truth.
Lease-end, positive-equity, and declined-service customers identified, scored, and packaged into ready-to-deploy campaigns.
Fixed-ops reminders, recall outreach, RO retention, and declined-service follow-up. The service lane is where retention actually happens.
Track every advertised customer, their store visits, and their spending. ROI insights, not just impressions.
Reengage dormant customers, accelerate campaign launches, and boost sales and service on the same platform.
Fixed-ops programs that keep the customer coming back: maintenance reminders, recall outreach, declined-service follow-up, RO retention campaigns, and the lifecycle touches in between.
Marketing campaigns powered by AI-scored equity opportunities. The right offer to the right customer at the right time, every time.
Track every advertised customer from impression to store visit to spend. ROI insights that translate into next quarter's media plan.
We will walk you through the Service Journey programs, the Revenue Radar integration, and the reporting you get back so retention stops being a slogan and starts being a line on your P&L.
Marketing on the Solera Cloud OS reads from the CRM, the DMS, the Service Suite, and Revenue Radar. The campaign you fire on Monday is measured against the store visit you book on Wednesday and the service RO you close on Friday.
AI-powered command center for leads, follow-up, and lifecycle engagement across the rooftop or the group.
The franchise DMS built to integrate cleanly with OEMs and the rest of the Solera stack, customizable workflows included.
End-to-end fixed-ops experience covering check-in, scheduling, shuttle, pickup and delivery, mobile tech, inspect, and parts.
Fully integrated multichannel marketing tied to the DMS and CRM so every advertised customer is tracked through to store visit and spend.
DealerFire mobile-first dealership websites engineered for conversion, brand compliance, and OEM standards.
Real transactional data plus current market listings for sourcing, acquiring, pricing, and merchandising every unit.
Real-time title, registration fee, and tax calculations that standardize the F&I process and eliminate DMV friction.
Law-enforcement-integrated stolen vehicle recovery plus Lot Management for real-time inventory tracking and audits.
When the customer record is shared, every phase of the lifecycle becomes a continuation of the last one. Acquire, sell, title, deliver, retain, on one operating system.
One customer record. One campaign engine. One Cloud OS. Acquisition pays for the first deal. Retention pays for the next ten.
The infrastructure and data layer accelerating the Cloud OS.
A bolt-on tool cannot get smarter, because it has nothing to learn from. The Solera Cloud OS sits on connected lifecycle signals, so intelligence shows up inside the tools your team already uses, helping prioritize, automate, and assist before a workflow ever breaks. Real progress comes from applying AI where the work happens, powered by connected context, not from another standalone widget your team has to learn.
Solera Marketing connects paid acquisition, the customer record, Revenue Radar, and the Service Journey on one Cloud OS. Reengage your dormant base, accelerate the next campaign, and prove every dollar.
See the platform · dealer.solera.com
